How does Google earn money?

Google is the most valuable company in the world. It has even gone ahead to Apple which was the largest revenue generating company in the world. Have you ever wondered where Google generates such huge revenue as the core product that it owns is the search engine and it is free to everyone?

Let’s give you an insight of Google revenue according to its 2015 annual report.

In 2015 Google generated $75 billion revenue and around 92% of it was generated through advertisement.

The money came from the USA ($34.8 billion), UK ($7.1 billion) and rest of the world ($33.1 billion).

The revenue generated is more than most of the companies in the world.

Google earns through advertisement the most and it serves as the root of the company to stand as powerful as it is today.

Advertising Revenue. 

Have you ever noticed and paid attention to the result that you get from Google when you search for a particular product or service related page. If you have paid attention to the results you must have seen that the first two or three results are marked with a green color Ad written box.

Do y’all know the reason behind that?

Let me tell you that indicates that those results are an advertisement on Google that those products are running.

Advertiser bid to get their product on top of the advertisement on relevant keyword or search query. The ranking of their advertisement depends upon the bidding as well as the quality and the relevancy of the query to the page. To encourage more advertiser to be a part of this race, Google conducts an auction to decide whose page will rank first for the advertisement.

As mentioned above they are judged on the basis of quality and bidding.

Bidders here won’t know the highest bid or their competent bid. When all the bids are in, the one who wins pays the price of the second highest bid.

Google with the bidding takes the account of Quality Score. That is the relevancy of the page to the query. The more close and specific it is the more quality score it will receive.  So hence a generic page including the query will get less score than a specific page just made for that particular query.

Cost per click.

We willingly or unknowingly sometimes just click on any page and move back out of it soon. But do you all know that one click to such Ad marked pages cost them per click a certain amount of money?

Through the cost per click system, the advertiser has to pay each time a person visits the advertiser’s page. Advertiser finds this way of advertising helpful as the users have themselves shown interest in the product by searching for it and hence they will more likely buy it.

All this works through Google Adwords which was released in 2000. It is the primary source of income for Google.

Beside this Google also earn through advertising even if you are not on the website at that time. It Adsense network places and also allows a different kind of advertisement on a particular site that is relevant for the advertiser.

This all contributes to the major chunk of the revenue that it generates.

Now you all know how Google is able to provide us the search engine for free to use, as indirectly that search engine contributes to the revenue that it generates using the data provided there. How to hack Instagram now.

BEST ANDROID APPS

Google Play store is filled with millions of app and every new app coming every day it’s impossible to decide which one you should download to satisfy your needs, so which one you should you use?

Just sit and relax we have done some research for you and we have narrowed it down to best 10 apps from different categories that should be in your app launcher.

Automate

So we all know about AI not completely but yes we know how easy a job gets when AI is in charge. But how to automate things in a smartphone. Here we got an application for you called, Automate which helps you in automating your tasks and it learns over time.

Here you create a flow of actions (blocks) and then you connect one action to another just like a flowchart. You can find around 300 blocks related to NFC, Bluetooth, Wi-Fi and more.

If you want you can keep things simple or you can use features like loops, action triggers or conditions to create a complex workflow.

Firefox

We all use Chrome every time but chrome is still at a basic level with just a few features available in it’s a mobile version where Firefox is ahead of Chrome everywhere whether it’s PC or mobile.

Firefox provides all the features available on chrome but its a step ahead as I told by allowing for add-ons, with which you can tailor your browser to your personal demands. So, if a customizable browser is something you want then go for Firefox it won’t disappoint you.

Files by Google

Tired of add fueled file browsers like ES Explorer and Cheetah then Google is there for rescue with their Files app Google makes a complicated task of managing files quite easy and the best thing is there are no ads and it really clears clutter.

Google Fit

Are you a fitness streak on a budget and don’t want to waste your money on fitness trackers. Then Google is here with its fitness app called “Google Fit” which uses smartphone sensors to measure every metrics and the best thing is that it gets connected with every fitness tracker so if you buy a one in future you can sync your data altogether.

SwiftKey

Bored of your obsolete keyboard then Swifkey is for you. It’s on the peak of its job of auto-correcting and their layout is very nice and you can choose keyboard background also making your keyboard look funky or classic whatever you want.

Nova Launcher

Bored of your bulky and boring app drawer then try Nova Launcher. With an insane amount of customization option along with blazing fast speed, it’s best in its game. Best of all it is free and if you want you can get some extra feature in the paid version.

Google Photos

Most of the time this app comes preloaded in your smartphone but if it doesn’t then you have to give it a try because there’s no other app best in managing photos than Google Photos.

Google offers free unlimited storage of photos under 16MP—which is amazing. Just setup automatic backup and never worry about losing photos again. But it offers more than this.

Spotify

Audiophiles should give this app a try because it’s one of the best music streaming application in the market. With its huge collection and awesome recommendation service it just wins the hearts of its users.

Truecaller

Getting calls from unknown number then try installing Truecaller. It shows the name of the caller which is not precise every time but yes for most of the time you will get to know who is calling you. The database is crowd-sourced and it’s a pretty fluid and nice looking app.

Snapseed

After taking photos almost everyone edits them to make them look great and there is plenty of editing app in play store but Snapseed is different from all of them. It gives you every possible control over your photo which is easy to handle. For the best free, simple photo editor, Snapseed should be your pick.